Products

There was a time when cat scratching posts were bulky and downright ugly. Most of the time they would not match the decor of the house and took up too much space as well. Due to these reasons, cat owners just decided that they were not worth the money and inconvenience. However, by not having a decent cat scratching post, it left your furniture and belonged to the mercy of the cat. Continue Reading

Products

It’s one of the world’s strangest success stories – a cup of coffee that, not to put too fine a point on it is made from poo. The first person who decided that coffee beans that had first passed through the digestive tract of a small jungle cat would be just the think to take the coffee drinking world by storm must have been a marketing genius – or else completely mad.

However, the fact of the matter is that kopi luwak has become big business – and a marketing success story as the general coffee drinking public still seems to have the idea of Sumatran natives scouring rain forest floors in the hope of finding coffee bean shaped treasure amidst the droppings of the wild civet cat.

Of course, in 2016 nothing could be further from the truth. As with any product that finds a profitable niche or reaches the mainstream the inevitable consequence is that all pretensions of altruism are thrown under the bus, and cash quickly becomes king. Continue Reading